Whether you haven’t remembered, but you have seen step and repeat backdrop before. Every red carpet, award show, film festival, and the business event usually has a step and repeat backdrop displayed. When you join other conference attendees for a picture, you’re more often capturing a group photo in front of a step and repeat banner.
Step and repeat banners are usually tall and wide and offer a branded background for various situations.
Everything you need to know about step and repeat banner
A step and repeat banner can create lucrative marketing opportunities for businesses and brands. Most importantly, step and repeat banners are easier to transport and display. Businesses can get marketing benefits from custom step and repeat backdrop printing.
Are you still on the fence about a step and repeat banner? Or do you want to know more about this type of banner to integrate it into your marketing campaign? Well, in any case, here we have brought a detailed article for you to let you know what’s a step and repeat banner and why it’s important for your business.
So, here we go:
What is a step and repeat banner?
A step and repeat banner refer to banners where repeated images in a uniform pattern create the layout. Even though you can print any type of image on a step and repeat banner. However, this type of banner is more popular for trade show displays and business events to promote a brand.
This banner is more popular because it offers a brand impression regardless of the different angles photographers are capturing pictures with.
A step and repeat banner is that large photo backdrop that is often used for event photography. You can commonly find these banners in red carpet shows, award shows, business conferences, trade shows, and press conferences.
These banners commonly have the same repeating pattern printed on a backdrop. The pattern usually consists of an emblem and the host’s logo or sponsors of the event.
Step and repeat backdrop is also used to create a glamorous feel in the event such as company parties, birthdays, conferences, etc. More and more businesses are now investing in high-quality step and repeat banners because of the renowned interest of people. Moreover, photos captured in front of a step and repeat backdrop can give brands more exposure, especially when shared on different social media channels.
Where can you use the step and repeat banner?
A business or brand can use a step and repeat banner at various events. The most common ones of these include:
Business conferences
Everyone loves to capture their accomplishments and professional engagements. You can add a step and repeat banner in any business conference to offer them a classy backdrop to capture their memories. This will let you get your brand and its logo in front of more people.
Trade shows
Event hosts go with a step and repeat banner to show off their sponsors and logos for the overall event. Using a step and repeat banner as a trade show display is a great way to establish your company’s presence. This can even help your business to find new partnerships and targeted leads.
Media engagement
If you are hosting an event with media engagement, such as press interviews, a step and repeat banner will make a great backdrop. Industry leaders, celebs’ appearances, and sports figures will benefit from an event-specific and professional-looking backdrop.
In short, wherever you are going to place these, step and repeat banners can let you meet various marketing goals. These can also provide your attendees with a fun space to share their experiences and take photographs. Overall, it is always a win-win for your business.
Reasons you should have a step and repeat banner
Do you want to know why you should invest in a step and repeat backdrop printing? Here we have some of the most convincing reasons you should consider in this regard. Let’s have a look at these to understand things better.
So, here we go:
Easy to use and highly durable
Fortunately, these banners are extremely lightweight and easy and convenient to set up. Therefore, you can easily take them from one event to the other and store them without any hassle when not needed. These durable and easy-to-use banners will be a lifesaver for any business that becomes a part of multiple events.
Increased brand awareness
Most importantly, you can put your brand logo in front of more people with a smartly created step and repeat banner. You can also create a situation to get your business name and logo shared across multiple channels. This will impact your brand awareness and marketing campaigns positively. You will get more marketing mileage with every share of pictures on social media.
Professional and quality backdrop
Pair up your eye-catching step and repeat the banner with good lighting and professional photography. This will let you get quality photos with a professional backdrop. It will ultimately enhance your professionalism. The likelihood of people capturing, sharing, and posting images with your brand’s banner will increase tremendously. This will surely make your business experience enhanced exposure with ease.
Higher return on investment
A high-quality step and repeat backdrop printing won’t cost you much. However, it will help your company enjoy quite a bit of return on investment. Fortunately, these banners will add more value to the money you spend. These banners can guarantee greater ROI on every event you attend.
More social shares
A custom step and repeat backdrop is a magnet for photography. Cameras won’t stay away. Therefore, having an eye-catching step and repeat banner at an event means getting more online and offline attention.
Participants will prefer taking photos in front of your business banner. They will then share these with their social accounts. As a result, it will become easier for you to expand your social reach by following up with the attendees who expressed interest in your brand.
Overall, a step and repeat banner is highly beneficial for your business. However, to make the most out of this, you must ensure to create a custom step and repeat banner for your business events.
